How a 180-unit apartment complex transformed tenant satisfaction and reduced turnover by offering reliable, high-speed internet included with rent.
Multi-Family Residential
180 Apartments
Suburban Nashville, TN
Tenant Satisfaction
Reduced Turnover
Avg. Rent Premium
Full Deployment
Parkview Apartments, a 180-unit Class B apartment complex in suburban Nashville, was facing increasing competition from newer developments. Property manager Jennifer Walsh noticed a troubling pattern: prospective tenants were consistently asking about internet options, and existing tenants frequently complained about the hassle of setting up service with cable providers.
The property had seen turnover rates climb to 45% annually, with exit surveys revealing that "connectivity issues" and "internet setup hassles" were among the top five reasons tenants chose not to renew. Many remote workers and students were choosing newer buildings that offered bulk internet agreements.
"Every new lease signing, I'd watch tenants struggle to schedule cable installation appointments that were 2-3 weeks out," Walsh explained. "They'd move in excited, then immediately be frustrated that they couldn't work from home or stream anything for weeks."
"Internet has become as essential as running water. When tenants move in, they expect it to just work. We realized we needed to treat connectivity as a core amenity, not an afterthought."
Jennifer Walsh
Property Manager, Parkview Apartments
Parkview partnered with Waveie Business to deploy property-wide wireless internet using a bulk MDU agreement. Unlike traditional cable installations that require scheduling and in-unit work, Waveie's wireless solution was deployed using strategically placed outdoor access points and individual unit gateways.
The implementation included:
Each unit equipped with a Waveie gateway—internet works the moment tenants move in
Every unit receives 100+ Mbps—perfect for streaming, video calls, and remote work
Management monitors network health, usage, and can provision new units instantly
Property pays a reduced per-unit rate, passes savings to tenants through rent inclusion
Within six months of launching "Internet Included" as a featured amenity, Parkview saw measurable improvements across key metrics:
Based on quarterly surveys, up from 61% when tenants arranged their own service
Turnover dropped from 45% to 35%, saving significant leasing and turnover costs
Tenants happily pay slightly higher rent for the convenience of included internet
New tenants have working internet the moment they receive their keys
"Our leasing conversations have completely changed. Instead of apologizing about internet setup hassles, we're now highlighting included high-speed internet as a major selling point. It's become one of our top three most-mentioned amenities in reviews."
Jennifer Walsh
Property Manager, Parkview Apartments
Get the complete PDF with ROI calculations, deployment timeline, and implementation checklist.
Download PDFTalk to our MDU team about bulk pricing for your property.
Switching to Consumer...